Someone who improves the User eXperience
Someone who improves the User Interface
There’s no point having a great looking website, app or piece of software if it’s frustrating for the user, because they won’t come back again. That’s where UX and UI design comes in.
The above process takes time but it is a tried and testing series of steps and can smooth out the bumps and potential pitfalls in design and development, whether it’s software, an eCommerce website or app.