What is a UX designer?

Someone who improves the User eXperience

What is a UI designer?

Someone who improves the User Interface

There’s no point having a great looking website, app or piece of software if it’s frustrating for the user, because they won’t come back again. That’s where UX and UI design comes in.

The Process

  • Gather business requirements
  • Identify target audience
  • Research, competitor analysis, ideas and concepts
  • Low and high fidelity wire framing, prototyping and early user testing
  • UI design, prototyping and additional user testing
  • Refine by monitoring and listening to feedback

The above process takes time but it is a tried and testing series of steps and can smooth out the bumps and potential pitfalls in design and development, whether it’s software, an eCommerce website or app.