Search engine optimisation is a process of improving your web page listing on search engines. All work in this regard used to be carried out using industry standard techniques on the code in your site.
It was a technical thing, but now it’s much more.
Since the Panda update by Google, which is ongoing, SEO now includes all the traditional elements of clean code, well structured pages and unique content, but now also includes:
There are no tricks! And I will know very quickly if I can help you by taking a look at your site.
Improving your Google ranking is not as important as SEO and relies on relating external highly ranked pages linking to yours. Find out more on my FAQ’s